Friday, 23 March 2012

Evaluation Question 4

Who would be the audience for your media product?



My main target audience will range from 16 - 26 year olds (70% men and 30% women), consisting of people who love Hip Hop, R'n'B and Rap music. However in my magazine I have feature a music chart which list all the top songs in each genre of music. The chart ranges from Gospel to Rhythmic, which is quite a large range of music, nonetheless. The music chart helps to extend the main target audience to individuals who may want to see what is the top hit song of their genre of music. At the same time there is a possibility that my target audience may see the top hit songs in other genre of music and want to list to it, therefore enhancing their sense of music. 

The mode of address for my target audience starting from teenagers would probably consist of branded trainers such as Addias Hightops, AirForce Ones, Vans or Air Maxs etc, along with branded tracksuits such as Adidas (from my research is one of the most worn tracksuits). Going into the 20s stage I believe my target audience mode of address would have altered slightly with age but will still consist of branded tracksuits and brand trainers but more clothings such as baggy trousers, hoodies, snapbacks along with silver and gold chains. Overall I believe my target audience would want to look similar to the artists | bands that they are intrigued by. 

My model would attract young business men who love R'n'B, Hip Hop and Rap music because the whole concept of the issue is revealing the business man behind a successful rapper. Nonetheless even though the concept is regarding music, young business men could learn important strategies from my featured artists | bands such as the hunger in wanting to be successful, always being one step ahead of your enemy etc. 




Evaluation Question 1&2


Tuesday, 13 March 2012

Evaluation Question 3


Tuesday, 14 February 2012

Double Spread Page Spread - Overall View

A double page spread is the iconic feature of a magazine, as it what a majority of the readers  would look at first. It usually contains information about the artist/band, what they do in their spare time. It tries to reveal to the reader what the artist/band would not reveal to any other magazine, it also occupied with images, be it one or more than one there is always an image.


  • Vibe Magazine

From my research Vibe tends to go with the simple layout of a magazine, making it look neat and professional. Majority of the times the editors tend to do articles rather than interviews. The few times which they did publish an interview it was during where that certain artist/band would have something going on with them in which they assume their target audience would want to know. I love the consistence of the font and the use of baseline it really gives the article a fresh clean cut to it. 



  • NME Magazine
Out of all the magazine I looked at the layout of NME was my favorite, it really embedded the name of the article into its feature which I think is a unique good way to structure out an article. The colour scheme is very simple which with all the shapes and effect used it very necessary and in some ways balances out the article. 




  • Q Magazine
Q magazine double-double page spread, is very creative as it avoids the article looking like there too much text. Out off all the magazines I researched I felt Q magazine had the overall package of a successful magazine. I liked the way the colour scheme of the front page with the featured artist linked in very well with the double-double page spread. 

Double Page Spread - Q


  •  This double page spread is majority article and with a small section which is an interview.
  • Q magazine has done two double page spread for Coldplay, the first double page spread is dominated by an image of the band but with one column while the second double page spread is dominated by article and interview with a few images 
First Double page Spread 


Double Page Spread - Vibe

The double page spread is split into three sections which usual layout for a double page spread starting with a drop cap, however it spread out in an unusual way. Usually the image is always placed first then the text comes after or the first page is just a image of the artist/band with no text. The editor has opted for a article rather than an interview, which readers would definitely draw in the type of people who enjoy reading. Moreover the usual but unusual layout is for the individuals who dislike reading a lot of text; having a pull quote (Bold|Font-Sans Serif|Colour-Red) at the beginning of the article  'I KINDA HAVING SOME FAKE PERSONA WOULD NEVER WORK...I GREW UP ON TELEVISION. GOOGLE ME. MY WORST HAIRSTYLES AND WORST OUTFITS, IT'S ALL DOCUMENTED' encourages those individuals to not only read on but to actually Google the artist to see whether the quote is true. Additionally the pull quote acts a drip feed as gives the reader a quick inside on Drake's realistic personality. 


Next the body text has four columns, the editor uses a baseline which makes the article look neat and professional - the paragraphs begin and end at the same level. Also the consistence of the font (Sans-Serif) also shows professionalism and neatness. 


The article present two different images of the artist (Drake), one is him casually dressed, seems like his very relaxed in his comfort zone, his facial expression, looking down giving the reader the impression he has a playful, shy side to him. In some ways he is interacting with the readers regardless of him not directly looking at the camera, the playful, shy facial expression makes his presence seem realistic which readers can relate to. The second image, Drake looks more of a work state, his facial expression serious, the background of the studio and him smoking a cigar not only shows you how the work ethnics is in the music industry but it shows Drake's adaption to the music industry and the Hip Hop culture. Also the second image is de-saturated while the first image is not, which shows the serious and simple nature of Drake.