PRODUCERS|FOUNDERS OF Q MAGAZINE...
Q Magazine is an English magazine foundered by MARK ELLEN and DAVID HEPWORTH and published by BAUER MEDIA GROUP.
TARGET AUDIENCE...
- ACCORDING TO PUBLISHERS - http://www.bauermedia.co.uk
Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovert to influence their friends. The audience is split 75% Male to 25% female and is affluent (with 68% ABC 1)
COST|AMOUNT OF TIMES PUBLISHED...
The price of a Q magazine costs £3.99 and issues are published monthly (which in 1986 made Q magazine stand out from the rest, for technology was not that advanced, so publishing monthly would have been very expensive).
CIRCULATION...
According to WIKEPEDIA Q magazine has a circulation of 80,418
SELLING POINT...
A selling point about Q magazine is that their magazines have a high quality glossy paper moreover this makes the readers feel like they are buying a magazine worth the price. Additionally even though Q is a music magazine they also look at other performing arts; their is a section in Q that has reviews on new releases in MUSIC|RADIO| TELEVISION|FILM|LIVE|CONCERTS. Also they often give away promotional gifts such as CDS|BOOKS which does not only draw in more costumers but it also helps the producers of items - gives them a quick review on whether the product would make enough money once released.
THE COVER...
ACCORDING TO Q MAGAZINE - Why they beat their rivals...
- They believe they're 'The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine but also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q Awards.'
- They also have platforms which gives them more profits
- Q Magazine
- Q Radio
- Website (ww.qthemusic.com)
- Q TV - Sky 304, Virgin Media 338
- Q Awards
- Pages on FACEBOOK and TWITTER
- They believe they're 'The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine but also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q Awards.'
- They also have platforms which gives them more profits
- Q Magazine
- Q Radio
- Website (ww.qthemusic.com)
- Q TV - Sky 304, Virgin Media 338
- Q Awards
- Pages on FACEBOOK and TWITTER
CONTENT PAGE...
Q's content page is simplistic, which keeps to the conventions of the house style of Q - the formal black font, the red boxes with the white numbers. It is a very mature format, the simple black outline around the pictures and information highlights the target audience, portraying them to be mature individuals and elaborate fonts is not a necessity when trying to draw them in. People who would appreciate the professional approach.
The content page is spread across two pages however there is an additionally page titled Masthead, which is just information about the staff along with the editor-in-chief's note. The first page is the features, then the second page is the regular articles; laid simple following the same structure/house style as the first page. The pictures shown are images with number for the corresponding pages of the artists/bands that are featured in the magazine, therefore the reader can easily find the particular article they want to read, without having to go through the entire magazine. A strong aroma is given off from the various images of the artists/bands. For example the image of Florence from Florence and the Machines, her cheek bones look very define, she has a very determined facial expression, with her arms wrapped around giving the implication she is in her own world, which she controls. The shiny gold material Florence is wearing could represent the progression of her career by looking futurastic; the idea of developed technology. It could also label her as a fashionata. The other images are screenshots of artists/bands who have a featured article in the magazine, this ensures the reader would recognise the articles while going through the magazine.
Using their USP (unique seling point) there is a quick description under each listed artist/band which effectively sums up what each article is about. However the various images shown are not listed in the content page and does not have a quick description, which is effective because by just showing the images it allows the reader to image what the article will be about; grabbing their attention. For eample the image of Jessie J (second page), her posture shows confidence, she is holding a Q award in her hand, which could sugguest that the article which she is featured in is about her achievements.
The content page is spread across two pages however there is an additionally page titled Masthead, which is just information about the staff along with the editor-in-chief's note. The first page is the features, then the second page is the regular articles; laid simple following the same structure/house style as the first page. The pictures shown are images with number for the corresponding pages of the artists/bands that are featured in the magazine, therefore the reader can easily find the particular article they want to read, without having to go through the entire magazine. A strong aroma is given off from the various images of the artists/bands. For example the image of Florence from Florence and the Machines, her cheek bones look very define, she has a very determined facial expression, with her arms wrapped around giving the implication she is in her own world, which she controls. The shiny gold material Florence is wearing could represent the progression of her career by looking futurastic; the idea of developed technology. It could also label her as a fashionata. The other images are screenshots of artists/bands who have a featured article in the magazine, this ensures the reader would recognise the articles while going through the magazine. Using their USP (unique seling point) there is a quick description under each listed artist/band which effectively sums up what each article is about. However the various images shown are not listed in the content page and does not have a quick description, which is effective because by just showing the images it allows the reader to image what the article will be about; grabbing their attention. For eample the image of Jessie J (second page), her posture shows confidence, she is holding a Q award in her hand, which could sugguest that the article which she is featured in is about her achievements.
AMOUNT OF PAGES|ADVERTS...
There are 166 pages in a Q Magazine, in which 40 pages in the magazines are advertisements and 126 pages are editorial pages produced by Q itself. Breaking that up even more makes 64 of those pages to be editorial images and 62 to be editorial copies. From my research I found out that in a Q magazine normally 44 of their images are original and115 images from photo libraries.
CATEGORIES OF PRODUCTS ADVERTISED...
Inside a Q magazine I have come up with five categories... - Music Events - Technology - Alcohol - Albums - Fragrances
,m
- 212 VIP perfume
MAIN MAGAZINE ADVERTS
- Release of Amy Winehouse album
- Braun (sponsored by Argos)
- Speakers (2)
- Black Keys adverts
- HMV advert
- Gig advertisement (18)
- FHM calender
- Albums
- Alcohol
- Q Promotion of blackberry messenger
- Q Next week edition
- Q Radio
BACK COVER ADVERTS
- HTC adverts
- Noel Gallaghers tour
All this advertisements underlines the target audience for Q magazine, along with what products they would like to purchase. It also shows the variety of a Q magazine, as you would expect to see adverts surrounding the genre of rock but you see adverts from ARGOS|BRITISH ALCOHOL, which emphasises the fact that Q is a British magazine.
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